At WebSpectator we pride ourselves on thinking different in everything we do and every problem we solve, large or small.
Great men inspire us to think differently and change the world and we deeply believe imagination is more important than knowledge.
We are passionate about technology and how the web can improve businesses and individuals. So, one year ago we challenged ourselves to think different about digital advertising and WebSpectator was born.
We looked critically at web models, tv models, waste, verification, real-time bidding, web, mobile, social, the works, and found a way to take the traditional model that once created so much prosperity for advertisers and finally make it work for the real-time web.
You can talk of awareness, performance, audience, reach and frequency but the ultimate goal in advertising is the same as in life: the most precious resource of time!
WebSpectator Ad Exchange actually goes beyond current metrics of impressions and clicks by programmatically trading TV-type impressions of 20 seconds (GTS) and pushing in-view impressions to 100 percent, generating up to 4x more revenue for advertisers.
The digital advertising industry already knows viewability commands higher prices, with publishers increasing inventory revenue and advertisers increasing return on investment.
This revolutionary technology inaugurates a new advertising era providing win-win-win scenario for the whole industry: better audience engagement and monetization for publishers, more value for advertisers to keep the web economically sustainable, and most importantly, the best consumer experience only made possible by WebSpectator’s real-time web.
These are exciting times we live in and innovation on the web is certainly not dead.
Challenge yourself to think different. Again.
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