The Media Rating Council (MRC), the industry group that audits and accredits media measurement services, has voted to grant accreditation to WebSpectator’s “Guaranteed Time Slot” (GTS) for online display advertising viewability metrics. The metrics include Viewable Impressions, Total Exposure Time, Total GTS, Premium GTS and GTS by Ad Zone.
With MRC accreditation, WebSpectator ‘s GTS becomes the first industry approved metric that acts as currency for time-based, real-time connected mobile and web advertising.
The MRC accreditation certifies that WebSpectator’s “Guaranteed Time Slot” GTS’ core methodology, metrics, and reports adhere to industry measurement guidelines for digital advertising.
WebSpectator’s GTS introduces time as a new dimension for digital media and a rare value proposition that benefits both publishers and advertisers.
For publishers, WebSpectator is an agnostic network that increases inventory and revenue from a new premium and verified ad product, offering monetization of an untapped asset they already own: time.
Advertisers have an increased incentive to shift ad budget to digital with, since now they can track time and engagement and understand the effectiveness of their branding efforts with thier target audiences.
The MRC is a non-profit Industry association established in 1964 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 90 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.
A confirmation was sent to your e-mail